Ksenia Sukhova
creating visuals and experiences that people want to interact with
multidisciplinary visual designer & illustrator
through texture & print
Branding
about the project
“Domik” is a café and lifestyle store inspired by the feeling of home and childhood safety.
The identity is built around the Russian phrase “я в домике” (“I’m safe here”) — a reference to a children’s game and the idea of having a personal safe space.
The identity combines hand-printed textiles, marker illustrations and paper materials.
The identity is built around the Russian phrase “я в домике” (“I’m safe here”) — a reference to a children’s game and the idea of having a personal safe space.
The identity combines hand-printed textiles, marker illustrations and paper materials.
cozy
place
domestic references
“I’m safe here”
domestic markings
familiar rituals
domestic markings
familiar rituals
Tactility & Layering
textured paper and fabric
layered materials
pins and clips
layered materials
pins and clips
Handmade Imperfection
manual printing
handwritten typography
naive illustrations
handwritten typography
naive illustrations
one visual system
*domik
=
little house
nothing too perfect
The drinks menu was hand-printed on linen using stencils, stamps and textile paint.
The menu was designed to feel tactile, imperfect and connected to the space itself.
The menu was designed to feel tactile, imperfect and connected to the space itself.
Fabric Menu
just like
old coffee
sacks
Price updates can be added using fabric patches and safety pins.
*handmade
stencil
printed by hand
Gift Certificates
The café is called “Domik” (“little home”), so the gift certificate became a small key to a cozy place.
keys
to
home
The keychain illustration references a Russian childhood game: raising your hands above your head like a roof and saying “Я в домике” (“I’m safe here”).
Vintage Keys
Customers choose the key themselves, turning the certificate into something personal.
a tiny ritual
little paper things
Menus, packaging and staff badges.
Layered, visible clips, imperfect attachments, handwritten notes and naive illustrations.
Layered, visible clips, imperfect attachments, handwritten notes and naive illustrations.
After the rebrand, the new pink spiral logo became the starting point for a series of brand associations and unexpected objects.
My task was to turn the new symbol into a real object — simple, recognizable and slightly unexpected.n built around one shape.
My task was to turn the new symbol into a real object — simple, recognizable and slightly unexpected.n built around one shape.
A PR campaign built around one shape.
about the project
A Logo You Can Light Up
Brand Activation
The campaign launched during the May holidays — the season of outdoor trips, barbecue weekends and mosquito
coils everywhere. Which made the object feel instantly familiar and naturally connected to the new spiral logo.
coils everywhere. Which made the object feel instantly familiar and naturally connected to the new spiral logo.
Motion Through Color
Packaging System
Each bottle connects seamlessly with the next, creating one continuous flow.
Packaging system for fat-soluble gel food colorings inspired by the movement of color through creamy textures.
Flowing lines create continuity between bottles, turning
the collection into one connected visual system.
Flowing lines create continuity between bottles, turning
the collection into one connected visual system.
about the project
Violet
Blue
Sky Blue
Turquoise
Mint
Apple Green
Greenery
Black
Blue
Sky Blue
Turquoise
Mint
Apple Green
Greenery
Black
lemon
Egg Yolk
Tangerine
Red
Cherry
Pink
Peony
Lilac
Lavender
Egg Yolk
Tangerine
Red
Cherry
Pink
Peony
Lilac
Lavender
The visual system extends across the full product range, including the boxed set packaging.
Packaging Extension
